Why You Should Stop Relying on Google
It’s time to forget the notion of starting a website by ranking it on Google once and for all. For years this method used to be the golden goose for Internet marketers. You throw together a site, not necessarily a good one, point some links its way using a desired anchor text and voilà, you have a ranking site that gets traffic and makes money.
Over the past year Google has fought a fierce battle against this manipulation, not without collateral damage of completely genuine sites getting hit. It’s become increasingly complicated to rank a new site, much less maintain a ranking for a length of time.
Freemium is Dead, Delete Your Lists
Signing up people for free and trying to upsell them is a model that has run its course, according to Christian Vanek, CEO of SurveyGizmo.
And while I wouldn’t entirely agree with such a broad statement it strikes a chord with me because I’ve recently deleted my list for similar reasons.
More Google Update Horrors
In yesterdays post on Webmaster Central Blog Google has announced yet more updates to their SE algo which would affect 3.1% of English queries (as well as queries in other languages). The update targets backlink schemes, keyword stuffing and other signals Google didn’t divulge in the post.
Negative SEO?
I didn’t think this was possible and I wasn’t convinced negative SEO was made possible by the latest Google algo changes (and the hit on the blog networks) but looks like there’s more and more proof it out there.
Here’s a case study on TrafficPlanet and a related thread on Google Groups.
A Warning About Instant Commission Affilliate Programs
They’re not new, you’ve probably heard about them and their virtues. You get 100% commissions of the front-end product sale straight to your PayPal account. What could be better? But things aren’t so pretty if you consider what else you get with these programs.
Now, let me make this clear, I’ve nothing against the concept of instant commissions, but there are serious considerations to make and risks to evaluate before taking up on offers like this. It’s not all so great as your next “guru” claims to be.
Boost Your Site’s Sales with Enhanced Security Measures and Suggestive Aesthetics
This post is a guest post by David Rodwell
Optimizing your online store is key if you’re going to boost your sales. There are a number of ways you can do this, but most of the time the advice you get revolves around creating better copy or using psychological sales tactics. These are legitimate aspects to the process, but there are two areas that are often overlooked: enhanced security measures and suggestive aesthetics.
The 5 Hottest Jobs in Internet Marketing
This post is a guest post by Tom Demers
There are many Internet marketing jobs out there, and knowing how to specialize in this market is crucial. While there are firms that build links, do graphic design and analyze competition, most people and businesses are more willing to hire specialized workers that are best in their field. This list represents the five hottest Internet marketing jobs, and you should consider fitting your talents to one of these jobs.
The Top 7 Affiliate Marketing Forums
This post is a guest post by Christian Willis
Affiliate marketing can be an exciting but daunting endeavor. It helps to be able to chat with people who have had success and know what you’re going through. Forums are a great place to learn something new and commiserate with fellow marketers. Below we compare seven of the most popular affiliate marketing forums. Most have similar topics in a broad sense, but the focus and tone of each forum varies. Registration for all the forums listed is free.
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