Market Samurai is no doubt one of the most popular marketing tools in the Internet marketing community. This multi-purpose tool is the start of most projects to many, including me. Despite being in a constant beta stage, the software built on Adobe AIR (which makes it available on all computer platforms, including PC, Mac and Linux) is reliable and often updated via an auto-update feature.
To begin the in-depth review, let’s look at the currently available features:
In addition to these 8 modules, there’s one “coming soon” module for Adwords.
This module is for tracking your rankings in Google, Yahoo! and Bing. You can track unlimited number of domains and unlimited number of keywords (up to top 1000 results per SERP). It tracks the position in SERPs (broad match and phrase match keywords), PageRank, and backlinks. The data for each keyword, domain and url is displayed in a table, historical data is displayed in charts.
Since this is my most used feature of Market Samurai I do have some caveats. It works very well and is easy to use with few keywords, but it gets very slow and cumbersome when the number of your tracked keywords grows. Additionally, I would like to see multi-project management in one place, rather than having to open each project separately just to update the data (it’s a tedious task when you have many projects). Other than that, it works pretty well.
This is the main module and where the tool has started, it does what you would expect from a keyword tool. In this regard I wouldn’t say that Market Samurai is any special as compared to other popular tools, such as Keyword Elite. It allows you to enter the seed keywords and get a list of keywords from Google that you can further analyze.
It provides a wealth of information about keywords, including estimated SEO traffic, estimated AdWrods traffic and CPC, SEO and PPC competition, commercial viability, SEO and Adwords value, and it allows you to filter keywords by all of this data. It’s easy to select individual keywords and use them as a seed in a separate tab.
This module is the extension to keyword analysis for SEO. This is one of the stronger sides of Market Samurai in the depth of analysis it provides. Here you get the breakdown of the first page of results in Google for your keyword with the competitive data, such as PageRank, domain age, different types of backlinks, keyword metrics and cache info. The competitiveness of results is indicated by colors (green to red – easiest to hardest) for each data value.
For further analysis you can examine PageRank and anchor text of the backlinks of each result. Not only does it give you the number of high PR backlinks but also where those backlinks come from specifically and what anchor text they have. You can see the anchor text distribution as well.
This gives you an exact blueprint of backlinks that your competitors have, which you can replicate to achieve similar or better results.
A recently added feature for easily finding new, expiring and dropped domain names. To find aged domains you need a DomainFace account.
Allows you to quickly find affiliate programs from Amazon, Clickbank, Commission Junction and PayDotCom affiliate networks. It allows you to filter offers by keyword, commission, categories and language.
Allows you to find content in some of the biggest article directories, blogs, YouTube, Flickr, news sites. For each page it finds, it gives you such information as how many copies have already been published on the web, the PR and backlinks to the page, keyword density, and date published. For directories like EzineArticles, it even extracts the article in a ready to publish state. It’s a handy tool to find content for your site.
A publishing tool with WordPress and WordPress integration. Here you can add your WordPress blogs and WP Direct accounts, and manage/publish the content you have found.
This module allows you to find backlink opportunities in such sources as popular Web 2.0 properties, blogs and forums. For each page it finds for your keywords, it shows the data for PR, backlinks, whether the links are nofollow, and if they use pingbacks.
Now that I’ve gone through all the modules, let’s sum it up with the strengths and weaknesses of the software that I can see from my experience with it.
Market Samurai’s Strengths
The biggest strength’s of Market Samurai in my opinion are its SEO research features. Coincidentally I use it mostly for that so perhaps my opinion is a little biased, but looking at the features at a glance, you can tell that it’s this tool’s focus. Its ability to provide aggregated and in depth competition data is a valuable tool for SEO assessment.
I can also mention the wealth of features that it has, as well as constant improvements that the guys bring to the table. When I’ve bought it almost 1.5 years ago it was just a keyword research tool, it’s gone beyond that, even though its main focus is still keyword research. Also worth to mention the fact that all updates came free, I only ever had to pay once when I bought it.
There’s also a trial version with the main modules available and a 30 day money back guarantee after you buy it.
Market Samurai’s Weaknesses
As much as I like it, there are still some thing that I think MS lacks. First of all, there’s a considerable slowness of the sooftware with big amounts of data, especially on slower computers. I think speed is something to improve upon.
Also, I think it would do with a better project organization. Every project you create is a file that you have to open each time from the hard drive. The list of recent projects helps a little but its capacity runs out quickly. And since you can’t work with more than one project at a time, working with many of them is a hustle. I’d like to see some multi-project organization, especially with regards to the rank tracker.
Other than that, it’s a great software, I’d give it 9.5/10.
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