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Is Page Rank Important?

In my last post I’ve been talking about how the nofollow attribute affects the Page Rank flow through your website and to external links. But is Page Rank really important to even pay attention to it? After all, even Google seems to be paying little to no attention to it in their advice to us. [...]

The PageRank and Nofollow Conundrum

People take SEO too loosely. It is a science in one way or another, there are some rules provided by Google (and other search engines playing a catch up) and the rules are to be followed strictly in order to achieve the right results. And it’s supposed to be a given to follow them, if [...]

Keyword Match Type in SEO

It’s a given to talk about keyword match types in PPC (especially Adwords), but very few people seem to talk about the meaning of keyword match types in SEO. I want to do exactly that, because it’s just as important. In PPC, manipulating the match types is an important strategy that can save your budget, [...]