The core purpose of a press release is to relay business information to the public. But there are other motives for wanting to create and distribute a press release (as in, additional benefits that can be gained from choosing this method of advertising) and of course there are several options when it comes time to distribute your carefully worded blurbs. Accordingly, the prices can range from free to several hundred (or even several thousand) dollars, depending on which options you choose. But how do you know which ones are right for you and your business? Once you understand the services available and how they are priced, you will better be able to determine the best course of action when it comes to distributing your press releases.
