MadIMMarketing» email marketing

How to Utilise Your Email List

admin — Tue, 24 Jan 2012 18:44:31 +0000

This post is a guest post by Phill The utilisation of your email list for business purposes is a challenge. Having the contact information for many or all of your customers is but one step of many in ensuring that your customers are going to be getting constant updates from you that will entice them [...]

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3 Tips for Getting More Out of Confirmation Emails

admin — Wed, 11 Jan 2012 19:07:04 +0000

This post is a guest post by Tal Baron Confirmation emails provide a valuable service to the sender. They let those sending emails know the recipient has received the desire email and whether or not it was read. Confirmation of these two facts are important for many reasons. Email marketing can be extremely effective. However, [...]

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How Email Open Rates Help Enhance Your Marketing Efficiency

admin — Wed, 04 Jan 2012 15:51:32 +0000

This post is a guest post by Dr.Mani Marketers who use email to communicate with their tribe are eager to monitor and improve their performance. Among the many metrics they closely watch as a measure of the effectiveness of their email marketing is the open rate. Put simply, email open rate is the number of [...]

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Permission Email Marketing – Best Practices & Winning Secrets

admin — Fri, 25 Nov 2011 11:35:10 +0000

This post is a guest post by Dr.Mani Permission email marketing has been the default style of many savvy online marketers for close to a decade now. But there are still some proponents who feel there is little to be gained from permission marketing. These are typically experts at non-Web marketing channels like print, TV [...]

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The Potential Perils of Email as an Effective Marketing Strategy

admin — Thu, 10 Nov 2011 13:21:38 +0000

This post is a guest post by Danielle Butlerson Whilst e-mail marketing has been typically seen as a form of marketing akin to the envelopes once stuffed through many a letterbox claiming that ‘you may have already won $100,000!’ , it is a deeply misunderstood area that can prove very effective if performed efficiently. Practically [...]

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Taking Advantage of Interactive Marketing

admin — Thu, 27 Oct 2011 16:17:02 +0000

This post is a guest post by Nan Gibbons Marketing is nothing without customer interaction. Interactive marketing, or one-to-one marketing, is the best way to get your customers actually involved with your brand, instead of just browsing your site. Interactive Marketing can span many different platforms and caters to the aspects that advertising customers most [...]

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Marketing with Cloud Computing

admin — Wed, 31 Aug 2011 17:22:48 +0000

This post is a guest post by Nan Gibbons The prevalence of cloud computing is changing the way businesses operate. Services that were once only available to large businesses with expansive budgets can now be utilized by smaller companies without the resources to hire outside agencies or hire a specialized team. Microsoft Office 365 gives [...]

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Get SMART: 8 Best Practices for Email Marketing

admin — Mon, 11 Jul 2011 20:53:47 +0000

This post is a guest post by Marc McDermott Email marketing should adhere to best practices just like any other marketing campaign strategy. The content or message as well as the packaging should be consistent across platforms. Mind Your P’s in the Mix The “4 p’s” of marketing are standard marketing principles regardless of methods. [...]

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Email Marketing Ideas

admin — Wed, 29 Jun 2011 17:49:54 +0000

This post is a guest post by Nan Gibbons On any given week day billions of people check their email on their way to work. Email has not only become a way for people in the business world to communicate; it is also a means for people to communicate with their friends and family. So [...]

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How to Build a Squeeze Page Even If You Are a Complete Beginner

admin — Mon, 09 May 2011 12:39:16 +0000

This post is a guest post by Silvio Sucow Once you’ve learned a little bit about what a squeeze page is, it’s time to get down to business and build one for yourself! Don’t let this task seem too daunting as it’s actually not that hard. First of all you’ll need to understand how to [...]

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