Posted by admin on January 24, 2012 · Leave a Comment
This post is a guest post by Phill The utilisation of your email list for business purposes is a challenge. Having the contact information for many or all of your customers is but one step of many in ensuring that your customers are going to be getting constant updates from you that will entice them [...]
Posted by admin on January 11, 2012 · 1 Comment
This post is a guest post by Tal Baron Confirmation emails provide a valuable service to the sender. They let those sending emails know the recipient has received the desire email and whether or not it was read. Confirmation of these two facts are important for many reasons. Email marketing can be extremely effective. However, [...]
Posted by admin on January 4, 2012 · Leave a Comment
This post is a guest post by Dr.Mani Marketers who use email to communicate with their tribe are eager to monitor and improve their performance. Among the many metrics they closely watch as a measure of the effectiveness of their email marketing is the open rate. Put simply, email open rate is the number of [...]
Posted by admin on November 25, 2011 · Leave a Comment
This post is a guest post by Dr.Mani Permission email marketing has been the default style of many savvy online marketers for close to a decade now. But there are still some proponents who feel there is little to be gained from permission marketing. These are typically experts at non-Web marketing channels like print, TV [...]
Posted by admin on November 10, 2011 · Leave a Comment
This post is a guest post by Danielle Butlerson Whilst e-mail marketing has been typically seen as a form of marketing akin to the envelopes once stuffed through many a letterbox claiming that ‘you may have already won $100,000!’ , it is a deeply misunderstood area that can prove very effective if performed efficiently. Practically [...]
Posted by admin on October 27, 2011 · 1 Comment
This post is a guest post by Nan Gibbons Marketing is nothing without customer interaction. Interactive marketing, or one-to-one marketing, is the best way to get your customers actually involved with your brand, instead of just browsing your site. Interactive Marketing can span many different platforms and caters to the aspects that advertising customers most [...]
Posted by admin on August 31, 2011 · Leave a Comment
This post is a guest post by Nan Gibbons The prevalence of cloud computing is changing the way businesses operate. Services that were once only available to large businesses with expansive budgets can now be utilized by smaller companies without the resources to hire outside agencies or hire a specialized team. Microsoft Office 365 gives [...]
Posted by admin on July 11, 2011 · Leave a Comment
This post is a guest post by Marc McDermott Email marketing should adhere to best practices just like any other marketing campaign strategy. The content or message as well as the packaging should be consistent across platforms. Mind Your P’s in the Mix The “4 p’s” of marketing are standard marketing principles regardless of methods. [...]
Posted by admin on June 29, 2011 · 1 Comment
This post is a guest post by Nan Gibbons On any given week day billions of people check their email on their way to work. Email has not only become a way for people in the business world to communicate; it is also a means for people to communicate with their friends and family. So [...]
Posted by admin on May 9, 2011 · 2 Comments
This post is a guest post by Silvio Sucow Once you’ve learned a little bit about what a squeeze page is, it’s time to get down to business and build one for yourself! Don’t let this task seem too daunting as it’s actually not that hard. First of all you’ll need to understand how to [...]
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