Eben Pagan – Ignition
The word
“guru”
is used very loosely
in the Internet
marketing industry
– everyone who
knows more than the
basics can become a
“guru”
by simply throwing a
report together. But
there are those
people who really
deserve to be called
a guru, and Eben
Pagan is one of
them. He’s one
of those people who
you know will
deliver and
over-deliver many
times over. This
time I wanna write
about the re-opening
of his Ignition
project.
Ignition is a
home
study course
that’s aimed
to help people start
a real business
online and help them
succeed with it step
by step. There are a
lot of products
about this, but I
don’t know of
any other products
that would come
anywhere near in
quality and amount
of knowledge that
comes from Eben
Pagan. The last
product I’ve
gone through from
him was the Guru
Home Study Course,
and all I can say
without too much
hype is that it was
overwhelming in a
good sense.
It’s like
learning to play
basketball from
Michael Jordan.
He’s on the
level of his own.The Ignition course
is three-fold. The
first part covers
the basics and
teaches you all
fundamentals, not
only of online
marketing and
business, but the
classic marketing as
well. The second
part is a two-day
web seminar that
will show you 10
business models and
how to implement
them. The seminars
will cover:
- Information publishing
- Virtual assistants and what they mean to your business
- Membership sites
- Niche websites
- Social media
- Getting traffic from Google
- Using webinars in your business
- Selling products on eBay and Amazon
- Other marketing techniques
- Step-by-step guides how to start
The third part
consists of 10
webinars that show
you all the nuts and
bolts about
e-commerce and
step-by-step
tutorials how to set
things up, how to
use web
technologies, and so
on.
With that said, as
great as stuff from
Eben Pagan is,
everything has its
drawbacks, and so
does Ignition
course. They
aren’t that
bad, but still worth
to consider:
- Ignition is geared towards beginners, and despite the fact that even advanced marketers will take something from it (I’m speaking from experience), you have to consider if it’s worth an investment if you’re not a beginner.
- If you get it, be prepared to dedicate some time. As I mentioned, Eben’s products are literally huge and to go through it all will take time. So again, if you’re not a beginner, it’s something to be aware about. It can be both, a good and a bad thing.
To sum up, Ignition
will benefit the
beginners more than
anyone else.
It’s hard to
recommend anyone
else to learn from.
Even if you have
some experience, you
will always learn
something new from
one of the Internet
marketing legends.



September 29th, 2009 at 1:00 pm
since online marketing is very useful now a days ,the simple home study course like Ignition is very useful to all kind of people.
October 31st, 2009 at 4:04 am
Eben really knows what he is talking about. Amongst all the “Online Business” products I bought, his stuff is the best.
Franck