Optimising for All Areas of Google (Not Just Google Search)

Over the years, Google has evolved from a simple search engine into a universal essential resource for shopping, local events, local and international news, learning and development and much more.

As Google’s capabilities and services have grown and developed, I turn my attention to how the introduction of new products and services by Google has changed the face of SEO and online marketing.

First of all, let’s look at some of different Google products (outside of standard Google Search) that should be optimised for.

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5 Ways to Market Yourself as a Writer

It’s probably one of the few professions that is recession-proof because no matter what happens, people will still tune in to the web to check out what’s going on with the rest of the world and to get their daily dose of social networks and blogs. Writing may not be a very lucrative career but it does more than pay the bills. And as long as you stay current and continue to find ways to market yourself, you don’t have anything to worry about. Marketing yourself as a writer is not that hard as long as you make the effort to do it consciously by:

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Distribution Options for Your Press Releases

Press News

The core purpose of a press release is to relay business information to the public. But there are other motives for wanting to create and distribute a press release (as in, additional benefits that can be gained from choosing this method of advertising) and of course there are several options when it comes time to distribute your carefully worded blurbs. Accordingly, the prices can range from free to several hundred (or even several thousand) dollars, depending on which options you choose. But how do you know which ones are right for you and your business? Once you understand the services available and how they are priced, you will better be able to determine the best course of action when it comes to distributing your press releases.

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